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TRANS Asian Journal of Marketing & Management Research
Year : 2022, Volume : 11, Issue : 3and4
First page : ( 1) Last page : ( 8)
Online ISSN : 2279-0667.
Article DOI : 10.5958/2279-0667.2022.00004.9

Determinants of youth perception on adventure tourism in Nepal

Khanal Kapil*

*Associate Professor, Ph.D, Shanker Dev CampusFaculty of Management, Tribhuvan University, Nepal

Online Published on 04 July, 2022.

Abstract

Objective

To study the impacts of personal factors on the adventure tourism.

Research Design

Field survey study and primary data;

Methods and Materials

Review of various articles and collection of data through direct personal interview with youth respondents from Kathmandu valley.

Results and Conclusion

Affordability has the highest mean score among five independent variables. Risk factors, affordability, enjoyment and destination locations are significant whereas past experience is insignificant in the regression model.

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Keywords

Adventure Tourism, Youth, Perception, Affordability, Kathmandu Valley.

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