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TRANS Asian Journal of Marketing & Management Research (TAJMMR)
Year : 2018, Volume : 7, Issue : 1
First page : ( 40) Last page : ( 48)
Online ISSN : 2279-0667.

A comparative study on the entrepreneurial status of women entrepreneurs in selected rural and Urban areas of Thiruvananthapuram, Kerala

Dr. Radha T*, Renjini U M**

*Assistant Professor, Department of Home Science Extension Education, Avinashilingam Institute for Home Science and Higher Education for Women, Coimbatore. India

**PhD Research Scholar, Home Science Extension Education, Avinashilingam Institute for Home Science and Higher Education for Women, Coimbatore, India

Online published on 9 February, 2018.

Abstract

Entrepreneurship creates employment opportunities by making use of natural and human resources effectively for production and services. Entrepreneurship is bred by self-employment and contributes to the economic growth of a nation. Women are venturing as entrepreneurs in all kinds of business. Even though women entrepreneurship is comparatively less than male entrepreneurship, they provide job for themselves and others thereby occupying a vital position in the economic structure of a nation. The status and role of women entrepreneurs varies depending on the field and environment. The present study analysed and compared the socio-economic and entrepreneurial status of women entrepreneurs in rural and urban areas of Thiruvananthapuram, Kerala. The present study entitled “A comparative study on the entrepreneurial status of women entrepreneurs in selected rural and urban areas of Thiruvananthapuram, Kerala” aims at eliciting and comparing the current status of the women entrepreneurs in rural and urban areas of Thiruvananthapuram.

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Keywords

Entrepreneurship, business, self-employment, economic growth.

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