TRANS Asian Journal of Marketing & Management Research (TAJMMR)
Year : 2018, Volume : 7, Issue : 1
First page : ( 170) Last page : ( 184)
Online ISSN : 2279-0667.

Financial inclusion-lending to priority sector by select banks in Coimbatore City

Dr. kanniammal K.*, Thamaraiselvi S.**

*Professor in commerce, Avinashilingam Institute for Home Science and Higher Education for Women. Coimbatore, Tamil Nadu, India

**M. Com Scholar, Avinashilingam Institute for Home Science and Higher Education for Women. Coimbatore, Tamil Nadu, India

Online published on 9 February, 2018.

Abstract

Banking plays an important role in nation's economy. It has acquired a special place in the organized money market with its command over huge amount of deposits and advances. Banking is supposed to be one of the important service segments which is having significant role in accelerating the economic growth of a country. India is the country which is well known for the operational efficiency of banking and financial institutions in front of the entire world. The Reserve Bank of India (RBI) was first to initiate priority sector lending schemes in India. The main purpose of the schemes was to see that timely and sufficient credits (loans) are given (provided) to the priority sector. The study of Lending to Priority Sector by Select Banks in Coimbatore City was undertaken to analyze the growth of advances of select banks towards priority sector lending, to know the level of the awareness of beneficiaries of priority sector on different types of loan of the banks, to study the different types of loan availed by the beneficiaries and to assess the satisfaction of the beneficiaries. The study reveals that the overall Lending to Priority Sector will increase exponentially in coming years and development of priority sector will help for the inclusion of poor in economic growth of the country and synchronize the bank lending to national importance.

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Keywords

Priority sector-Bank Loan Financial Inclusion-Satisfaction.

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