Pricing strategy of egg marketing (A study with special reference to Namakkal district) Dr. Vinayagamoorthy A.*, Murugaperumal M.** *Professor, Department of Commerce, Periyar University, Salem, India. Email id: avmvaishali59@gmail.com **Research Scholar, Department of Commerce, Periyar University, Salem, India Online published on 25 March, 2020. Abstract The board members were mainly egg producers. The egg boards enabled farmers to set eggprices within government price control regulations. The Egg Marketing Board was an agricultural marketing organizationset up by the British government in December 1956 to stabilize the market foreggsdue to a widespread collapse in sales. According to Rick Suttle, Demand Media Pricing strategy refers to method companies use to pricetheir products or services. Almost all companies, large or small, base the price of their products and services on production, labor and advertising expenses and then add on a certain percentage so they canmake a profit. To find out the demographic factors of respondents. To analysis the performance of egg marketing with the regards to pricing strategy in Namakkal district. To measure factors influenced people to using the egg marketing. To find out the profit level of egg marketing sellers. To offer the suggestion to egg marketing, regarding the attribute of pricing strategy. Assuch, postal investments are directly available to the central Government as part of its budgetary resources and they constitute the non-marketable debt of the Government. It hasbeen shared with the state government in a specified manner. For the purpose of present study, a detail squestionnaire was framed and information was collection from 150 egg marketers with the helpof data collected the following statistical tools were applied. Simple percentage analysis, Chi-square analysis, ANOVA. Marketing of egg is profitable but the level of profitability can be increased if properly handled, also by value addition through grading and standardization thus reducing waste, confusion and uncertainty with respect to quality value. The major challengesfaced by the marketers are that of transportation, price fluctuation, poor sales, lack of recordkeeping and inadequate capital among others. Top Keywords Pricing Strategy, Egg Marketing, Price Fluctuation, Poor Sales. Top |