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TRANS Asian Journal of Marketing & Management Research (TAJMMR)
Year : 2020, Volume : 9, Issue : 5
First page : ( 4) Last page : ( 18)
Print ISSN : 0000-0000. Online ISSN : 2279-0667.
Article DOI : 10.5958/2279-0667.2020.00018.8

A study on impact of covid-19 on the consumers’ buying behaviour in indian retail indusry- with special reference to Coimbatore city

Parimala G.*

Assistant Professor, Department of Commerce and International Business, Dr. G R D College of Science, Coimbatore, Tamil Nadu, India

* Email id: paricjb@gmail.com

Online published on 30 June, 2020.

Abstract

The corona virus outbreak has caused greater panic among the common people and resulted in precautionary measures across several states in India including shutting of malls and theatres, closure of schools and colleges, restaurants and food courts. The government has taken initiative/laid on restriction, in order to protect its citizens from the invisible corona viruses which have already shaken the first world countries and now as an unwelcome guest to our Hindustan. The supplies of essentials are restricted to number of customers in the shop-floor and the physical distance between them as well. Due to this there were varied emotions among the consumers like over buying, listening and believing to the media spread, likely getting infected to corona and so on. This research was based on convenient sampling using a well-structured questionnaire from the city of Coimbatore between 20th March to 4th May of 2020. A total of 120 samples were considered which was collected from the consumers of selected retail chains. Using statistical tools like chi-square, t-test, Garrette ranking and weighted average the data was analysed and the inference was made, based on which findings, suggestions for retailers and the conclusion for the study is drawn.

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Keywords

Corona Virus, COVID-19, Pandemic, Physical Distancing, Lock Down, Emotions.

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