A study on identifying opinion of customers regarding the switching cost of financial service companies in pune and Nagpur Kulkarni Nirzar1,*, Parekh Keyur2 1Professor and Dean (Admin and Admissions), Dr. Ambedkar Institute of Management Studies and Research, Deekshabhoomi, VIP Road, Nagpur, India 2Doctoral Researcher, India *Email id: knirzar@gmail.com
Online published on 29 August, 2020. Abstract Marketing can contribute to higher cash flow levels by achieving a price premium, creating preference with competitive pricing, cross-selling and up-selling of complementary products and services, achieving lower sales and service costs, and extending resources through co-branding and co-marketing alliances. Marketing can lower risk and volatility of cash flows (and hence improve the firm's cost of capital) in a number of ways. Loyalty-enhancing strategies can increase switching costs and increase customer retention, enhancing the lifetime value (LTV) of the customer. Sales volume can be increased by offering service-based products and consumables in addition to the core product offering. Costs can be lowered by coordinating supply chain activities to ensure greater information sharing, more effective ordering and replenishment, and fewer inventories. This study therefore will focus on providing more detailed understanding about opinion of customers on switching cost of financial service companies in selected areas of Pune and Nagpur. Marketing can lower risk and volatility of cash flows (and hence improve the firm's cost of capital) in a number of ways. Loyalty-enhancing strategies can increase switching costs and increase customer retention, enhancing the lifetime value (LTV) of the customer (Reichheld and Sasser, 1990a). Top Keywords Customer Satisfaction, Financial Services And Switching Cost. Top |