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Coping with Change in Global Economy Das Prafulla Kumar1,* 1Professor, Regional College of Management, Autonomous; Bhubaneswar-751023 *E-mail:- dasprafulla@rediffmail.com
Abstract The ruthless forces of globalization have forced the companies to become both net producers and net consumers of high value intellectual properties. Customer- centric creative ideas, innovations to match consumer trends and prototype creation to leapfrog competition would form egalitarian and non - bureaucratic structures. Managing diversity through fluid intelligence, high performance culture, and openness would have to support valued personal development for furthering customer satisfaction. Innovative distribution system would have to understand fundamentals of business performance. The performance with focused template would be for not wasting time and resources to remain competitive. In this complex situation, would the companies be able to keep the things organized by going back to the basics? If they do this, perhaps they would be able to score over the competition. Top Keywords Globalization, Marketing, Competition, Customer, Brand. Top | | | |
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