Social media in higher education Tripathi Ankush1, Dr. Srivastava Mukul2, Dr. Vyas Virendra3 1Research Scholar Department of Journalism and Mass Communication, Mahatma Gnadhi Chitrakoot Gramodaya University, Chitrakoot, Madhya Pradesh, India, Email: ankushnbt@gmail.com 2Associate Professor Department of Journalism and Mass Communication, University of Lucknow, Lucknow, Uttar Pradesh, India 3Department of Journalism and Mass Communication, Mahatma Gnadhi Chitrakoot Gramodaya University, Chitrakoot, Madhya Pradesh, India Online published on 24 August, 2018. Abstract Social media is a platform where one can expand its social presence, inflate contacts, develop relations, grow, and remain informed and connected. It is opening the horizons of communications and has given a new way to connect and communicate with the world. It has made communication easier. As we know that in today's ‘tech world; Social Media has penetrated almost every walk of life including Education System. This paper therefore tries to explore the importance of Social media in Higher Education in Indian Perspective and also looks into the ways it can be used to assimilate the importance of Higher education amongst students. While establishing the landscape of Social Media and its reach amongst the Educators and Students, it looks into the opportunity and challenges faced by the Social Media in the Higher Education. The paper highlights the ways in which educators and students can strengthen the process of learning and sharing through Social Media and how well Social Media can be used for the benefit of their institution. The study also reveals the benefits of Social Media for the Educators and Students. Top Keywords Communication Technology, Social Media, Higher Education, learning process. Top |