Diversification - strategies for managing a business Kannan P.a,b, Dr. Saravanan R.** aHead, Department of Management Studies, N.P.R. College of Engineering & Technology, Natham bResearch Scholar, Anna University of Technology Coimbatore, Coimbatore, Tamil Nadu, India **Director, School of Management, Sri Krishna College of Technology, Kovaipudur, Coimbatore-641042, Tamil Nadu, India Abstract When thinking about building a diversified portfolio, remember the old adage, “Don’t put all your eggs in one basket.” Diversification is not only about the number of investments in your portfolio, it’s also about the relationships among those investments. Diversification becomes an attractive strategy when a company runs out of profitable growth opportunities in its core business. In a diversified company the strategy making challenge involves assessing multiple industry environments and coming up with a set of business strategies, in which it operates. Multinational diversification strategies feature a diversity of business and a diversity of national markets. Despite the complexity of having to devise and manage so many strategies, these strategies have considerable appeal and more competitive potential. The study focuses on the manner in which diversification strategy is applied for different sectors like IT, FMCG etc. It deals with the core concept of diversification strategy to succeed by companies. Top Keywords Investments, Related Diversification, Strategy, Unrelated Diversification. Top |