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ZENITH International Journal of Multidisciplinary Research
Year 2012, Volume-2, Issue-12 (December)
Online ISSN : 2231-5780

Table of contents

Entrepreneurship education: An assessment of its effect on entrepreneurial intensions (A case of public universities’ students in Ethiopia)
Afework Getachew, Yohannes Tigro

Evaluation and analysis of profit efficiencyof wheat producing and marketing farmers (A case study of sinana wheat producing and marketing farmers)
Hailemichael Mulie, Addis Ababa

Psychological characteristics and its impact on firm performance: A case study of small and medium entrepreneurs in Sri Lanka
Dr. B. Nimalathasan

Customer satisfaction through service quality in banking
G. Arun Kumar, Dr. S. J. Manjunath

Basis of donors’ trust in npos: A case study of all India Pingalwara Charitable Society (AIPCS), Amritsar
Baljit Singh, Dr. Fulbag Singh

Phenomenological demoralization amongst the sub-clinical mizo elderly
C. Lalfamkima Varte

Strategic planning for rural engineering college using SWOT-AHP method
Gomatesh M. Ravanavar, Dr. Poornima M. Charantimath

Problems faced by the supermarketers – A case of Karnataka State (India)
Dr. K. B. Ramappa, Dr. S. Manikandan

Women, work and job satisfaction
Dr. B. Yashaswini

Status of basic amenities and students’ academic achievement in elementary schools in urban slums of Varanasi city
Jai Singh

An empirical analysis of investor perception and investment pattern of selected institution in financial sectors -A cash study of public and private sector banks
Dr. Kailash P. Damor

Study on the perception of healthcare professionals and patients on patients’, values & needs in a Tertiary Hospital, Chennai
Ms. Bhooma Devi, Dr. M. Ganesh, Dr. N. Panchantham, Dr. A. Sivaniah

Shoplifting: Leading to high shrinkage in retail industry
P. S. Sali, Dr. Tapasya Julka, Asha Sharma

Empirical analysis of capm and apt models in FMCG companies listed in bse stock exchange
Shashi Gupta, Dr. D. R. Aggarwal

Appraisal of financial performance of urban co-operative banks of West Bengal
Dr. Amit Basak

Testing the day of the week effect in southen market
Dr. Rekha Gupta

Analysis of deposits and their mobilisation by the Dindigul district central Co-operative Bank
Dr. S. Rajamohan, T. Dhanabalan

Analytical study of traditional wire based communication system and wireless comunication system
Ms. Sapna Tyagi

Ginger cultivation in lower Dibang valley and lohit regions of Arunachal Pradesh: Household income, saving and investment
Dr. Philip Mody, Sri. Riko Mihu, Sri. Bengia Tada, Dr. Oken Lego

Importance of quality work life (QWL) in today's dynamic market
Dr. P. S. Ravindra, Mr. S. A. Hussain

Impact of selected minor games on psychological factors among deaf students
Pradeep C.S., Ajeesh P.T., Arun C. Nair

Origin and performance of the national rural health mission in India
T. P. Shashikumar, S. P. Kiran, K. Rangaswamy

The perception of the parliamentarians on the factors considered for the appointment and promotion of political leaders in Tanzania
A. S. K. Norman

The narrative techniques in the novels of Kamala Markandaya
J. Ranjith Kumar

Discovering the approaches of activity centered language teaching programmes
Dr. T. Sasisekaran, J. Karthikeyan

Humanistic approach of language teaching to soft skills
P. Prabhavathy, Dr. S. N. Mahalakshmi

Tribal women empowerment through kudumbasree units: A study on the ulladan tribe of north paravur taluk in Ernakulam district of Kerala
K. A. Manjusha

Measurement of tact - An innovative way to prevent industrial disputes
Devapriya Chatterjee

Celebrity endorsers impact on the brand building - A case study of Lux
P. Rajashekar Reddy

Is taslima nasrin a secular humanist or radical feminist?
J. Jaya Parveen, V. Rajesh

Level - Testing in software testing
Shiv Kumar Hasmukhrai Trivedi, Kalyani M. Raval

A study on assessing the performance of micro, small and medium enterprise of Canara Bank
Mr. A. S. Suresh, Ms. Jyotsna Sreenath

Overcoming the challenges of managing sustenance and growth in the era of economic downturns with the help of youth marketing strategies in India
Hina Sharma

Information communication technology – role, usage, awareness by the distance learner
Mehal Pandya

Monitoring and tracing system for soldiers with radio frequency identification technology
Dr. Pramod Bubna

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