Customer satisfaction towards bovonto with respect to Poonamallee, Chennai Yuvaraj V.*, Vignesh K.*, Subramani A.K.** *I Year M.B.A, Vel Tech Business School, Vel Tech University, Avadi, Chennai – 600062, Tamil Nadu, India **Assistant Professor, Vel Tech Business School, Vel Tech University, Avadi, Chennai – 600062, Tamil Nadu, India Online published on 25 June, 2015. Abstract Customer satisfaction is the most important term for any company to survive in this competitive world, the degree of satisfaction provided by the goods or services of a company as measured by the number of repeat customers. The main objective of the study is to find out the customer satisfaction towards Bovonto and to assess the association between demographic variables and customer satisfaction towards Bovonto. Descriptive research is followed in this research. The universe of the population includes the respondents who are the consumers of Bovonto in Poonamalle. The samples (i.e. sample size 50) were selected among the consumers of Bovonto in Poonamalle. The major findings of the study are, 46% of the respondents are highly dissatisfied with the taste of Bovonto and only very few (10%) of respondents are highly satisfied with the same. 30% of respondents are dissatisfied with the price, and only very few (10%) of respondents are highly satisfied with quality of Bovonto. Top Keywords Beverage industry, Bovonto, Customer contentment, Customer satisfaction, Coco-Cola, Pepsi. Top |