Customer satisfaction towards Aachi chicken Masala in Avadi - A study Abinaya P*, Kanimozhi S*, Subramani A.K.** *I Year M.B.A, Vel Tech Business School, Vel Tech University, Avadi, Chennai – 600062, Tamil Nadu, India **Assistant Professor, Vel Tech Business School, Vel Tech University, Avadi, Chennai – 600062, Tamil Nadu, India Online published on 25 June, 2015. Abstract Aachi Masala- encountered a lot of hurdles, since selling masala powders during those days to the oriental women who are traditionally conservative, it was not easy to sell. It was concept sealing on “Easy Cooking” rather than marketing food products with self-rule and tenacious attempts it was able to get into the kitchens of our country and the rest of the world. The main objective of this research is to identify the customer satisfaction towards Aachi chicken masala in Avadi. Descriptive research was used in this research. The research was based on the customer satisfaction of Aachi chicken masala and the product preference of the customers to identify the competitors of Aachi and provides suggests to improve the quality of the Product. Statistical Tools Used for this research are Percentage method, Independent Sample T-Test and Chi-Square Test is used for analysis of data. The result of the research is presented through tables. The major findings of the study are the satisfaction level of customers are moderate with respect to availability, Variety, Flavours and aroma with the mean value from 3.76 to 3.88. The research outcome also indicates that, most of the customers were satisfied towards Aachi Chicken Masala with respect to the chosen factors. Top Keywords Aachi Masala, Cooking, Customer Satisfaction, Food, Masala Powder, Masala Product. Top |