Swot analysis on passenger car manufacturers in India with reference to Trichy district Rani S. Vennila Fathima*, Dr. Sethurajan S.** *Research Scholar, Department of Commerce, TSA Arts, Science and Tamil College, Coimbatore, Tamilnadu-641010 **Associate Professor, Department of Commerce, TSA Arts, Science and Tamil College, Coimbatore, Tamilnadu-64101 Online published on 2 July, 2015. Abstract To make any manufacturer successful, it is very much required to analyse different factors that can influence their performance. SWOT analysis covers most of the factors from the managerial point of view. In this research article we analyse the strengths, weaknesses of passenger car manufacturers in India, their opportunities and possible threats involved with reference to trichy district of Tamilnadu state. In this article the main focus is to match strengths with opportunities and convert weaknesses to strengths. This analysis will be used to do a comprehensive strategic assessment for the industry. Through the analysis, identification and highlighting of the major areas of strengths, weakness, opportunities and threats the players in the car industry can make useful adjustments, realignments, and changes in their business strategies. Top Keywords Passenger Car Manufacturer, SWOT Analysis. Top |