ZENITH International Journal of Multidisciplinary Research
Year : 2019, Volume : 9, Issue : 4
First page : ( 310) Last page : ( 317)
Online ISSN : 2231-5780.

Brand Communication: Research and analysis of communication of global hotel brands

Dr Singh Ranvir*, Prof Arora Sania**

Department of Journalism and Mass Communication, Punjab Technical University and Dav College, Amritsar

*ranbirdoaba@gmail.com

**marwahasania14@gmail.com

Online published on 8 May, 2019.

Abstract

Brand communication is the most important communication tools that have been developed in the latest twentieth century. Advances in information and communication technology have influenced every aspect of contemporary society. This includes contributing to the increasing power of the customer and giving rise to new and alternative methods of marketing communication.

To date the success of a hotel depends not only on the quality of services they deliver, its incredible hospitality innovations, unique behavior, but also on how a hotel staff and its communication strategies delivers the value to its customers. Before a deeper investigation into the concept of brand and its implementation within the scope of hotel industry, this paper provides introduction to the primary specifics of hotel marketing. Furthermore, this paper analyzes the role of the implemented brand and brand communication strategy with the emphasis on the global hotel industry. The paper identifies key components of its success and proposes an effective improvements and adjustments for the brand.

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