A study on customer preferences towards big bazaar and D-Mart Dr. Vignesh G.1, Anithamalar2 1Associate Professor & Head Pg Department of Commerce With IB NGM College, Pollachi 2PG Student Pg Department of Commerce With IB NGM College, Pollachi Online published on 8 May, 2019. Abstract The project “A study on Customer Preference towards Big Bazaar and D-Mart with reference to Coimbatore City” it states to analyse the preference of the customer in choosing Big Bazaar and D-Mart. The main objective of this study is to analyse the preference of the customer whether they prefer Big Bazaar or D-Mart. For the purpose of this study a structured questionnaire was constructed for 120 respondents. The collected data is analyzed and interpreted with the help of suitable statistical tools and the finding and suggestion are constructed which is consider to be the important part of the project. Top |
|
Access denied
Your current subscription does not entitle you to view this content or Abstract is unavailable, the access to full-text of this Article/Journal has been denied. For Information regarding subscription please click here.
For a comprehensive list of other publications available on IJour.net please click here
or, You can subscribe other items from IJour.net (Click here to see other items list.)
Top