ZENITH International Journal of Multidisciplinary Research
Year : 2019, Volume : 9, Issue : 5
First page : ( 328) Last page : ( 340)
Online ISSN : 2231-5780.

A study on “consumer awareness towards promotion of Bajaj Finserv emi scheme in retail market”

Dr. Gadre Manoj, Mr. Soni Sahil

Associate Professor, Pune Institute of Business Management

Online published on 4 June, 2019.

Abstract

In today's buyers’ market companies are using various tools to attract customer attention and/or retention. Apart from the traditional ways of sales promotion the organizations are entering into tie-ups with non-banking financial companies to promote the sales in retail sector for consumer durables and non-durables. The products like apparels are also made available with EMI facility at zero % interest rate. This paper discusses the awareness towards Bajaj Finserv EMI Scheme. The study can help the non-banking financial organizations to understand the problems faced by the customer at the point of purchase while availing their services in retail market. This research will be useful for non-banking financial organization to design the promotional strategy for their business growth. The survey is conducted at Central Mall, kothrud,in the city of Pune to know the problems faced by the Bajaj Finserv Card holders while availing the EMI facility.

Top

Keywords

Non-banking financial company, EMI, Marketing strategy, Retail Market.

Top