ZENITH International Journal of Multidisciplinary Research
Year : 2019, Volume : 9, Issue : 6
First page : ( 94) Last page : ( 104)
Online ISSN : 2231-5780.

Current scenario of political marketing in India

Yadav Nisha

Research Scholar, Department of Commerce, MDU, Rohtak. Email: yadavnisha114@gmail.com

Online published on 10 September, 2019.

Abstract

India became a representative country after its freedom from the British canon in 1947. The politics in India has evolved over time. Political marketing is a deep-seated ingredient of political verve. Government departments, Politicians and parties; and councils all make use of marketing in their quest to gain political aspirations. The different political parties try its best to woo its voters by promoting themselves and their associations through well-crafted and targeted communications to attain public support. Extensive funds are employed to project the images by making use of different media's. In case of political marketing the election is the marketplace where the sellers and buyers meet, the political party is the brand that is trading and the satisfaction is derived in terms of number of votes. It investigates an assortment of political behavior from a tactical standpoint that is both logical and applied. The paper is descriptive in nature. The paper makes an attempt to present the current scenarios of the different political parties, different companies engaged in political marketing, understanding the concept of political marketing in India.

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Keywords

Political Marketing, Social Media, Co-Creation, Strategizing, Political Parties.

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