Assessing mobile banking services in Bangladesh: A study of customer's perception Ullah Mohammad Nur1,*, Habib Shah Ahsan2, Tajrin Nusera2, Sabah Shaimum Ash2, Ferdhose Tabassum2 1Assistant Professor, Department of Public Administration, Bangladesh University of Professionals (BUP), Mirpur Cantonment, 1216-Dhaka, Bangladesh 2Post Graduate, Department of Public Administration, Bangladesh University of Professionals (BUP), Mirpur Cantonment, 1216-Dhaka, Bangladesh *Corresponding author email id: nurullahniaz@gmail.com
Online published on 12 April, 2023. Abstract In Bangladesh, the use of mobile technology for financial transactions is growing in popularity. A mobile financial service is a banking system that allows users to conduct banking transactions on their mobile devices. It refers to an innovative electronic banking business using mobile networks and mobile communication technology to realize the connection of mobile phones and other mobile device banking systems as well as access various financial services through a mobile interface or SMS. It is easy and affordable for mobile transactions. Some mobile phone operators along with nominated banks have started offering mobile banking services and Bangladesh Post Office has also joined this trend. This research paper aims to identify the factors that influence people to adopt mobile banking, different purposes of using mobile banking and make some recommendations to eliminate the problems regarding mobile banking and further improvement of mobile banking services in Bangladesh from the customer's perception. For this purpose, an online survey has been conducted to gather data from 150 respondents using a questionnaire containing open and close-ended questions about selected aspects of mobile banking. Many of our respondents recommended that mobile banking service should reduce the cost of the transaction and they should increase privacy, security and protect customer's requirement and satisfaction. Top Keywords Assessment, Mobile banking, Service, Customer, Perception, Bangladesh. Top |