ZENITH International Journal of Business Economics & Management Research
Year : 2012, Volume : 2, Issue : 6
First page : ( 87) Last page : ( 97)
Online ISSN : 2249-8826.

Making working in retailing interesting: A study of human resource management practices in corporate grocery retail chains

Suryanraayana Malisetty Venkata

Assistant Professor, Department of Business & Management Studies, Chaitanya Engineering College, Visakhapatnam - 530041, Andhra Pradesh.

Abstract

"…the things people said positively about their job experiences were not the opposite of what they said negatively about their experiences.…"

- Frederick Herzberg

This paper examines the levels of motivation and satisfaction experienced by the employee in the independent retail sector. Portrayal upon Maslow‘s theory of motivation, the paper reports the results of sixty one qualitative interviews with staff. The structure of the retail labour markets is first examined. The paper then considers levels of job motivation and satisfaction. Both extrinsic and intrinsic factors are considered. The day-to-day interaction with customers, the level of responsibility held and working with fellow colleagues are all seen as positive aspects of the job. Alternatively, rude customers and unappreciated employers were held to be amongst the most negative factors. The paper includes with a discussions of these results.

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Keywords

motivation and satisfaction, retail employment, miniature business.

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