Workplace Spirituality and Competitive Advantage-A Conceptual Model Gupta Anshul1,*, Dr. Kumar Arti Arun2,** 1Ph. D. Scholar, Institute of Management, Christ University, Bangalore, India 2Assistant Professor, Institute of Management, Christ University, Bangalore, India *Corresponding Author E-mail: anshul.gupta@res.christuniversity.in
**arti.kumar@christuniversity.in
Online published on 2 June, 2018. Abstract The advent of globalization, privatization and liberalization has led to an increase in workplace stress. The market environment is increasingly moving more and more competitive and lesser collaborative. To achieve higher profits and further higher market share the employers are setting very high and unrealistic targets for employees which in turn pressurises the employees to work extended hours with fewer breaks and no time left for rejuvenation at work. The result is a demotivated, highly stressed and anxious employee and the resultant poor performance alongside poor work-life balance and declining bottom line for the employer. Therefore to overcome the above unique challenges posed by the advent of the new era, there is a need for a fresh paradigm to address the challenges of the workplace in the 21st century. Workplace Spirituality can act as a precursor to positive work attitude of employees. A workforce positively charged is an asset for the employer with unlimited potential to unleash and excel in the competitive market. Workplace spirituality is acknowledging the employees as spiritual beings alongside them being a summation of body mind and spirit. Workplace spirituality is a contemporary management paradigm postulating the existence of a higher purpose or higher meaning in life that individuals seek at work and that they are willing to realize their full potential at work through an interconnected approach As workplace spirituality is envisioned to be a prelude to the positive attitude at work therefore the relationship between the two needs to be addressed in the current business environment. This paper will review the existing research and have a relook into the relationship between workplace spirituality and employee work attitude leading to sustained competitive advantage for the organization. Further an attempt will be made to develop a conceptual model of the relationship between the variables based on existing literature which can be empirically tested in further studies. Top Keywords Workplace spirituality; Employee work Attitudes, Employer work attitudes, Conducive work environment, Competitive advantage. Top |