Social media marketing: value creation and sustainable development-Tourism sector a case in point Dr. Ahmed Owais Lecturer, Department of Management Studies, University of Kashmir, North Campus, J&K, India. Email id: Salsaabiill@yahoo.com Online published on 17 September, 2018. Abstract Technology has revolutionized the dynamics, of business, across the Globe. Innovative techniques, of communication, being outgrowth of technology, dominating the conventional modes of communication and promotion. Social media marketing, an emerging tool, of marketing communication, created substantial impact on the marketing mix of service offering. Elements like service product, place, promotion, pricing, environment, all, registered a dynamic change, with the advent, of social media marketing. Social media marketing create superior customer value by offering convenience, ease of use, flexible pricing, information access, and delivery. Social media marketing, enable, organizations to achieve long term sustainable development, by meeting or exceeding competition, through innovative tools and techniques of marketing. The current study, would explore, the value creation by social media marketing in tourism sector. The major findings, recommendations, limitations and implications would also form part, of the current study. Top Keywords Social Media Marketing, Value Creation, Sustainable Tourism Development. Top |