Flood relief by real and virtual volunteers through mobile media in Cuddalore District Shanmugaraj G1, Balasaravanan T2 1Research Scholar, Department of Electronic Media and Mass Communication, Pondicherry University, Kalapet, Puducherry, India. Email id: shanmugaphy@gmail.com 2Assistant Professor, Department of Electronic Media and Mass Communication, Pondicherry University, Kalapet, Puducherry, India. Email id: basan1908@yahoo.com Online published on 17 September, 2018. Abstract During the South Indian northeast monsoon in December 2015 flood, the author has worked as a volunteer, to distribute relief material to the affected people in Cuddalore District, Tamil Nadu. He has worked along with both real and virtual volunteers; most of them are unknown to me until that moment. In this, his personal experiences with mobile media have documented using Auto ethnography method. Like a foot soldier, strategically he did a survey by direct visit and came back to network available area to communicate. Meanwhile, communication network was re-established which facilitated more relief work. Apart from voice communication through a cell phone, social media like Twitter, Facebook, and WhatsApp are the medium they have utilised. To coordinate the remaining work day and night through this social media, the Volunteers from various parts of Tamil Nadu, India and around the world organised this work. Top Keywords Auto-Ethnography, Virtual Volunteers, Relief Work, Social Media, Mobile Media. Top |