Repositioning of lifeline express services in rural India Siddhartha T. Venkata, Assistant Professor CBIT, Chaitanya Bharathi Institute of Technology, Hyderabad. Online published on 10 January, 2012. Abstract The Lifeline Express, is a unique project launched by Impact India Foundation, in association with UNDP, UNICEF, WHO and Government of India, is the world's first hospital on rails. Launched on 16th July 1991, it reaches those who cannot reach hospitals. Its main function is to provide medical and surgical treatment to the disabled in rural and tribal sections of society. In this case study, I discussed the history and till date developments of Lifeline Express in India and compared with the growth of LE services in China. In the end I proposed the need for repositioning of LE in India to reach large number of masses and cure rural health. Learning Objectives • To understand the nature of Lifeline express in India and it's role to cure rural India health. • To study the LE services in China. • To discuss the need for repositioning of LE services to establish PAN India presence. Top Keywords LE (Lifeline Express), Repositioning, Rural India Health, Indian Railways, NGO, Mobile Hospital, Services, IIF (Impact India Foundation), Strategy, Penetration, CSR, Health Education. Top |