Behavioral changes of consumers on indian organised retailing Gopal K. Venu1, Faculty Member, Ranganath N. Santosh2, Faculty Member 1Department of Management Studies, Aditya Institute of Technology and Management, Tekkali, Andhra Pradesh-532201. 2Department of Commerce and Management Studies, Dr. B.R. Ambedkar University, Srikakulam, Andhra Pradesh-532410. Online published on 10 January, 2012. Abstract Organized retail represents a large untapped market in India that is likely to see tremendous growth in the coming years. New entrants are bound to see large returns. However, they must adapt themselves to the unique state of retail in India where infrastructure and regulations provide little support. They must also understand the tastes of the Indian consumer who has only recently started treating retail as a form of leisure. Meanwhile organized retail will continue to displace many unorganized retailers who are no competition for the large-scale corporations. Those street-vendors of the bottom or unorganized retail will be forced to turn back to agriculture or some other form of livelihood. Yet, corner-stores and hawkers will continue to be a part of the Indian retail experience. These retailers have always survived on small, diverse sales with small margins. In that regard, they do not compete in the same market as organized retail. The Indian consumer may have undergone a transformation, but the transformation is only partial. His higher income, increased exposure and greater willingness to spend will spur the organized retail sector. Meanwhile the conveniences of home-delivery, purchases on credit and proximity offered by the unorganized sector will drive him to the nearest corner-store or street vendor for his small, just-in-time purchases. Organized retailers have not are and are unlikely to worry about the threat of unorganized retail as both forms of the retail business cater to different preferences. This paper lays out before the reader the state of the Indian retail sector with influence of changes in the consumer behaviors at a moment in time when it is in great flux. Top Keywords Industry Growth, Consumer Behavior, Socio-Cultural, Shoppertainment, Point of Purchase. Top |