Determination of it strategies to improve bank's performance- Indian public banks experience Daneshvar Poolad*, Research Scholar, Dr. Ramesh H.N.**, Director * B.N.Bahadur Institute of Management Science, DOS in Business Administration, University of Mysore, India ** Kuvempu University, PG Center, Kadur, Karnataka, India Online published on 13 February, 2012. Abstract Currently, with the growing demands of profitability and efficiency, especially with the emergence of the new information technology (IT), it is essential to know the impact of new technologies on bank's performances. Consequently, an empirical analysis was conducted from a panel data of two public banks for the period 1998–2009 to examine impact of IT investments on profitability and productivity of Indian public sector banks. For this purpose, the study used two statistical tools in terms of correlation and regression analysis. The results indicates that investments on IT contributed to increase amount of deposits and return on assets (ROA) as profitability, profit per employees as productivity indicator and decrease the Net NPA ratio and staff cost. Finally, the study showed that public banks tried to adopt cost reduction and assets quality strategies to compete in the Indian bank market. Top Keywords Profitability, Productivity, Information Technology, Competitive strategy. Top |