A study on social networking website in Aurangabad city Dr. Sardar Ramesh, Assistant Professor Department Management of Science, Dr. Babasaheb Ambedkar Marathawad University, Aurangabad Online published on 13 February, 2012. Abstract Social networks are an integral part of the cultural fabric of the internet; today social networks such as Face book and Twitter are driving new forms of social interaction, dialogue, exchange and collaboration. Social networking sites (referred to more broadly as social media) enable users to swap ideas, to post updates and comments, or to participate in activities and events, while sharing their wider interests. More than 33 million Internet users age 15 and older in India visited social networking sites in July, representing 84 percent of the total Internet audience. India now ranks as the seventh largest market worldwide for social networking, after the U.S., China, Germany, Russian Federation, Brazil and the U.K. The total Indian social networking audience grew 43 percent in the past year, more than tripling the rate of growth of the total Internet audience in India. This research paper attempts to explore impact of factors like age, gender, educational qualification on the Social networking sites in Aurangabad city of Maharashtra state. The study reveals some interesting relations, which further can be considered while designing and developing social networking sites. Top Keywords Social networking sites. Top |