Asian Journal of Research in Business Economics and Management
Year : 2013, Volume : 3, Issue : 9
First page : ( 146) Last page : ( 164)
Online ISSN : 2249-7307.

A Study on Customer Loyalty towards Shopper Stop

Dr. Kumar D. Prasanna, Prasad N. Venkata Sai

Associate Professor, K L University, A.P

Online published on 5 September, 2013.

Abstract

The expansion of customer loyalty is a deliberate objective for most of the companies. In many business situations, the most important part of marketing activities can be observed as the growth and maintaining repeat patronage or loyalty among the customers. Indian customers & retailing has changed a lot in the last 20 years. Keeping pace with these changes & creating a strong loyalty is a part of this ever changing retail revolution. Shoppers stop has been constantly reinvesting itself and has been on a continuous journey of staying relevant and starting something new for the past 20 years. The research problem is there is no loyalty among shopper's stop customers. This study is about retaining customer loyalty in shoppers stop. Statistical tools are employed to examine the relationship between variables. Concerning potential importance of retaining customers and establishing relationship with them to create loyalty. Customer loyalty is one of the most important factor or the issue facing by the business today. Unless the companies can retain the loyalty of their customer, their will lose their customer for repeat purchase and the long term future of that business will be uncertain. The questionnaire is a structured one for this research. Chi-square test is used for this research of this study.

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Keywords

Repatronize, loyalty, NetApps’ SAN.

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