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Asian Journal of Research in Marketing Year 2022, Volume-11, Issue-5 (October) Online ISSN : 2277-6621
Table of contents
The effect of product market competition on the relationship between managerial ability and firm characteristicsSeyedreza Ghafarianzadeh, Milad SamimiDOI:10.5958/2277-6621.2022.00017.2
The influence of social media marketing on purchase intention: The mediating role of brand equityKinga Wangpo, Sonam WangmoDOI:10.5958/2277-6621.2022.00018.4
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