Indian Journal of Human Relations
Year : 2017, Volume : 51, Issue : 1
First page : ( 128) Last page : ( 138)
Print ISSN : 0974-1089.

Communication Behaviour and Political Awareness of Panchayati Raj Leaders

Shankar Bhanu

Associate Prof. National P.G. College, Lucknow

Online published on 24 October, 2018.

Abstract

This study was carried out in the remote area of Chadauli district. Due to distant location and typical geographical condition, the block is still underdeveloped in many facets. There is very limited choice of communication means as they are far off from the developed district of Varanasi due to lack of means of transportation. In the study, the grassroots level leaders were selected as respondents, in which, out of 50 respondents, 32 were males and 18 were female leaders. Female leaders were elected after the passing of the 73rd Constitution Amendment Act, which called for 33% reservation for women. Communication behavior was examined in terms of mass media exposure and information sources used by leaders for obtaining knowledge and information, while political awareness was assessed by their knowledge regarding elected representatives at local, state and national level. A set of questions were asked, data and other relevant information were scored, tabulated and analyzed using frequencies, percentages, chi-square, t and z-tests. It was found that mass-media (radio, newspapers and television) has significantly enhanced the knowledge level of leaders.

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Keywords

Communication behaviour.

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