Psychological aspects of male and female investors towards money matters Ms. Arora Madhu1, Ms. Khurana Poonam2 1Assistant Professor, Fairfield Institute of Management and Tecnology, Delhi-37 (Affiliated to GGSIP University, Delhi) 2Assistant Professor, CPJ Institute of Higher Studies, Delhi-40 (Affiliated to GGSIP University, Delhi) Online published on 10 June, 2013. Abstract Financial sector is the backbone of any healthy nation. In finance theories it is assumed that people behave rationally and predictably when it is economic/financial matter. In several recent studies it is found that male investors are more overconfident than female investors. When it comes to our financial lives, however, our endearing human emotional biases can have a very serious negative effect on our long-term financial health. The study of how emotion affects investing behaviour is called behavioral finance, Present paper is an attempt to understand psychological aspects in attitude of gender investing and analyzes whether concern about investment in men and women are homogeneous or not. Using data for 200 households form Delhi working professionals it has been analyzed that males will trade more than females. The reason found that female investors appear both to be more risk averse and to have less confidence in their investment decisions than male investors. Top Keywords Investors, behavior, risk aversion, security, risk funds, secured funds. Top |