Marketing Outlook & analysis of Uttarakhand tourism Singh Sarvendra Vikram* PhD Scholar, Management, Singhania University, Rajasthan *Assistant Professor, IMRT Business School, Lucknow Online published on 29 November, 2014. Abstract Tourism emanates from societal structures; hence people are an integral part of any tourism product. Socially sustainable development through tourism is envisaged in a manner such that the socio economic benefits can span out to all the strata of society. The sustainable tourism development through integrated planning in Uttarakhand it may be suggested that there is enormous tourist potential the Uttarakhand has been receiving a large number of tourists annually since ancient times. As we know that sustainability principles refer to the environmental, economic and socio-cultural aspects of tourism development, and a suitable balance must be established between these three dimensions to guarantee its long term sustainability. The present influx of tourists to the Uttarakhand can be attributed to enumerable number of factors. The existing tourist potential in terms of natural beauty, historical and archeological sites, games and sports activities, culinary and religious sites and other factors as the major pull factors. Tourism in Uttarakhand is still in a discovering stage. Many sites are still lying untapped. Not only the natural or historical sites, but also huge reservoirs of traditional and cultural heritages still remain to be unearthed. People are fully keen to explore it all, for the development of whole state. In this economic scenario, if tourism is expected to emerge as a tool for inclusive development, it is imperative that domestic tourism be given special policy attention. Domestic tourism traffic will only increase as Indians are travel oriented not only for leisure but as a socio-cultural or religious norm. Top Keywords Trends, Tourist preference, Social Indicators, Tourism carrying capacity, sustainable growth. Top |