Gujarat state's ahmedabad city, as a destination choice for medical tourism-An Empirical Investigation Prof. Joshi Nirav R.*,**,***, Dr. Badiyani Jaydeep**** *School of Management, RK University, Rajkot, India **Research Scholar, RK University, Rajkot ***Assistant Professor, Centre for Management Studies (Faculty of Management), Ganpat University, Gujarat, India ****Assistant Professor, Department of Management, Bhavnagar University, Bhavnagar, Gujarat State. India Online published on 29 November, 2014. Abstract Medical tourism is a growing segment in India, especially in various states like Gujarat, Kerala, Rajasthan, and Delhi etc. In 2008, the size of the medical tourism was at INR 15 billion and about 4,50,000 foreigners had been came in India for medical treatment. INR 2015, the tourism has been grown 30% with INR 95 billion, according to the Associated Chamber of Commerce and industry of India, (ASSOCHAM). India's medical tourism market has huge potential. According to the recent report, India's medical tourism is expected to grow at a compound annual growth rate (CAGR) of 26 percentages, to reach US$ 3 billion. The Gujarat state has registered an increase of about 25 lakh tourists in the financial year 2011–12. This is the second consecutive year in which the department recorded growth of such a quantum in tourist inflow. According to a government release, the number of tourists who visited Gujarat during 2011–12 was 2.33 crore. A combination of many factors including state of the infrastructure, corporate setups, medi-claim, cashless facilities, well trained and educated staff, latest and most modern technological link-ups and easy and rapid modes of communication with link ups to most countries has led to availability of an array of medical tourism influx in Gujarat, especially in various hospitals of Ahmedabad. In spite of all these, the economical and very affordable rates of medical testing and treatment has bridged the gap between availability of most modern facilities to the most common individual. Our research study is focus on various factors that motivate to medical tourists to come for medical treatments in Ahmedabad city, of Gujarat state. Top Keywords Destination choice, Medical tourism, medical tourists. Top |