An empirical evaluation of consumer behaviour in super market Dr. Paulraj P. Kannan*, Ms. Janani G. Sowmya** *Prof & Head, Department of Management Studies, P.S.R Engineering College, Sivakasi **Final Year MBA, Department of Management Studies, P.S.R Engineering College, Sivakasi Online published on 24 October, 2019. Abstract The research was entitled under an empirical evaluation of consumer behaviour in Mario super market, Rajapalayam. the study of consumer behaviour is the study of how individuals make decisions to spend their available resources (time, money, efforts) on consumption related items. It includes the study of what they buy, why they buy it, when they buy it, where they buy it, how often they buy it and how often they use it. Consumer behaviour is the study of how individual customers, groups or organizations select, buy, use, and dispose ideas, goods, and services to satisfy their needs and wants. To study the factors influencing consumer behaviour in Mario super market Rajapalayam. To find out the consumers expectation with regards products displayed in Mario super Market. The scope of study about “evaluation of consumer behaviour” towards Mario supermarket, Rajapalayam. Consumer behaviour is an attempt to understand and predict human action in the buying role. The data collected for research is fully primary data given by the respondents. There is chance for personal bias, the accuracy is not is not true. Mario supermarket is high level price in the product Top |