A study of perception of mobile phone users towards mobile banking services in Gwalior Chambal semi urban region Mishra Pankaj1, Dr. Pandey Devndra Kumar2, Dr. Vashisht Anil3 1Asst. Prof-Amity Business School, AUMP, Gwalior 2Asst. Prof-Amity Business School, AUMP, Gwalior 3Director-Amity Business School, AUMP, Gwalior Online published on 4 August, 2018. Abstract The success of current banking system cannot be envisaged in absence of Information and communication technologies (ICT) based services. The evolution of ICT has completely changed the way banking activities and transactions are conducted in India. The use of ICT based services, like mobile banking has opened up a vast array of possibilities towards including every single citizen into the mainstream financial system of country. The recently launched ambitious PMJDY (Pradhan Mantri Jan-Dhan Yojana) scheme of central government also aims to utilize mobile banking among the citizens for the purpose of facilitating financial inclusion. By utilising the ICT based mobile banking services, banks can now process the financial transactions and payments quickly and easily. It would result in reduction of processing and transaction time and consequently would impact the productivity of banks in terms of time saving and attending the customers at the branches positively. However, in semi urban regions where people still prefer to physically visit bank branches to conduct their banking activities, the perception of people towards usage of mobile banking services is a matter of research and investigation. This research paper attempts to study and analyse people's perception and factors that affect it, towards usage of mobile banking services in Gwalior Chambal semi urban region. The findings of this study will assist as an input for feasibility assessment of mobile banking usage among semi urban population. Top Keywords ICT, Mobile banking, Semi urban user, Perception. Top |