Eco-Friendly Production and Marketing of Handicrafts-A Study to prospects the Artisans to the Global scenario at Dindigul District, Tamil Nadu Akilandeeswari S.V.1, Dr. Pitchai C.2 1Ph. D Scholar & Department of Cooperation, Gandhigram Rural Institute-Deemed University Dindigul-624302 2Associate Professor & Department of Cooperation Gandhigram Rural Institute-Deemed University Dindigul-624302 Online published on 8 August, 2018. Abstract At present, people are living in a polluted world, everything is artificial and toxic. But this scenario is changing slowly, people are concerned about the environment and they are changing their behavior towards purchasing eco-friendly products. Moreover, the consumers all over the world are interested in protecting the environment. The artisans are not aware of needs and wants of the customers, and give importance to present scenario and ready to produce eco-friendly products. The Governments has developed platforms for the artisans towards producing eco-friendly products and enriching on technicality. So, Green Production and Green Marketing is emerging (Eco-Friendly) and attracting the attention of the public, government and the artisans. India is one of the important suppliers of handicrafts to the world market. The handicrafts industry is labour concentrated and cottage based industry. It provides employment to more than six million artisans. They are working at home on part-time basis. But artisans still in pathetic condition. This paper attempt to study what is the present scenario of the handicraft industry in Dindigul District. Will Green Production and Marketing (Eco-Friendly) give sustainable growth to the artisans? So a study was conducted with artisans of Dindigul, ten families for bamboo craft from Dindigul, 20 families for pottery craft from Mettupatti and 20 families for textile craft from Chinnalapatti The entire family members of all the artisans’ family were contacted to know their knowledge about the global trends on green production and marketing were analyzed by focused group discussion and interview. Top Keywords Artisans, Eco-Friendly, Green Production, Green Marketing. Top |