An analytical study on mobile internet usage on cell phones in Nagpur Prof. Uppal Saranbir1, Dr. Sharma Rakhi2 1Asst. Professor Tirpude Institute of Management Education, Nagpur 2Asst. Professor Tirpude Institute of Management Education, Nagpur Online published on 8 August, 2018. Abstract The advent of smart phones has revolutionized the internet accessibility and its usage. Data packs are available on mobile phones to facilitate use of internet on the move and these data packs are available in prepaid and post paid forms. Mobile internet is consumed in different pattern by each individual using cell phone & time spent on different applications also varies from person to person. This paper aims to analyse the attitude of mobile internet users, taking into account the use of mobile internet by pre paid or post paid customers. The analysis was centred around the idea that different applications are used by different users based on their own needs and convenience. Usage pattern & frequency of use is a matter of personal choice. The paper highlights applications that are most frequently used by the customers, thereby resulting in consuming majority of the data chunk and rating the importance of these applications based on their data usability. The attitudes, usage patterns and behaviour governing data pack users are, hence, of much importance to handset manufacturers and also to cellular service providers. Sample was drawn from 436 respondents of Nagpur and the respondent profile was based on age, gender and profession. A structured questionnaire was administered to record and study the perceptions of respondents on data pack usage, the different applications they use and the duration of usage of such applications. Data was analysed using simple tools like percentages, means, etc and are depicted in the form of charts and graphs. Major findings include difference in data usage among genders, variation in use of applications across different age groups, time spent by various groups of respondents on different applications through mobile internet data and many more. Top Keywords Application, Data pack, Internet, Post paid, Prepaid. Top |