A Study on Readers’ Perception of Newspapers in Nagpur Prof. Bhutada Pooja1, Prof. Jaiswal Sridevi2 1Asst. Professor, Tirpude Institute of Management Education, Nagpur 1, Balasaheb Tirpude Marg, Civil Lines, Nagpur-440001 2Asst. Professor, Tirpude Institute of Management Education, Nagpur 1, Balasaheb Tirpude Marg, Civil Lines, Nagpur-440001 Online published on 8 August, 2018. Abstract India is an interesting market for newspapers as its citizens belong to different faiths and speak different languages. While Hindi is a national language and has the most newspaper readership, regional newspapers too are follow strongly. In fact, in some states, readership of regional newspaper outnumbers the readership for Hindi newspaper. There are different types of news papers in the market right from national level news papers to community newspapers. In the midst of this all, there also exists substantial readership for English newspapers which are mainly confined to urban areas of the country. Though all of them are print media, the audience for all these news papers is different. Nagpur is also home to some famous Hindi & English Newspaper publications. Being fairly urbanized, a section of the society of Nagpur also follows readership of English Newspapers. It can be said all three language newspapers viz. Marathi, Hindi and English have their presence in Nagpur. The city houses some of oldest newsgroup like “Navbharat” and “The Hitavada” which are operating since preindependence era. In such context, we have undertaken to survey of 350 Nagpurians regarding quality of newspapers read by them. Age, gender, profession and income were the criteria defining respondent profile. Survey aims to know the perception of participants in respect of important newspapers published in Nagpur, published in three main languages viz. English, Hindi and Marathi. Dainik Bhaskar, Times of India and Lokmat Samachar emerged as most read newspapers in the city. Findings suggest that Hindi daily Dainik Bhaskar scores over all other dailies on various factors for selection of a newspaper. This paper also makes suggestions to different newspapers to improve their readership. Top Keywords Language, Newspaper, Print, Readers, Readership. Top |