International Journal in Management & Social Science
Year : 2016, Volume : 4, Issue : 6
First page : ( 289) Last page : ( 308)
Online ISSN : 2321-1784.

A study on consumer preference of water purifier in Thiruvarur District

Prabha C.

Assistant Prof. in Commerce Stet Women'S College Mannargudi

Online published on 8 August, 2018.

Abstract

India has a rich and varied culture. It will be interesting to understand the nature and characteristics of the Indian consumers. Whose buying decisions will be based on the influence of the values, beliefs, customs and practices and behaviour of the particular of which they are apart. Right from the time there has been exchange of goods and services between the buyer and sellers, the ultimate success of all the economic activities has primarily depend on the producer manufacturing and selling goods and services desired by the target consumer. The ultimate decision of whether or not to purchase a product or service and from whom to buy has always been vested in the hands of the final consumers. One can imagine north pole, where it is very cold. This only goes to show the marketers have to revolve every marketing activity around the ultimate consumer. Since the focus of attention is on the consumer, the marketer is always probing and trying to learn.

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