Acceptance of cab service and popularity of cab brands (a case study of Ahmedabad city) Hariramani Seema G. Associate Professor, Shri Chimanbhai Patel Institute of Business Administration, Ahmedabad Online published on 19 November, 2016. Abstract Due to the rising levels of stress at work place and everywhere, urge for materialistic life, craze for automatic gadgets, luxurious lifestyle, heavy traffic on roads, no traffic sense in people, rising tariffs for parking etc. etc.; people are trying to bring comfort and convenience in their lives. To be with themselves, that means to spend time with oneself; people try to save themselves from the hassles of driving, reach comfortably at the destination. Some people have started hiring cab services instead of driving their own vehicles. This has led to the growth of taxi hiring services. According to ROAD TRANSPORT YEARBOOK 2013, there are 1.8million registered taxis functioning across different states of India. The above figure considers all types of taxis. Taxi market has witnessed a phenomenal growth over a period of last 6–7 years in India and approximately 3 years in Gujarat state and is growing at 15–20% per year. New companies are getting into the market and are expecting the market to grow by 30–40%peryearincomingtime. The objectives of the study were to know the acceptance of cab services, the factors that affect the passengers to hire a cab, the most preferred brand and the expectations of passengers from a cab service along with the demographics of passengers having any effect of their choice and preferences. The study found that there is very low level of acceptance of cab services in this city. Easy availability, comfort, convenience and easy booking procedures are some of the factors that attract people to hire a cab service instead of some other transport. Ola and Meru were the most preferred brands as per the study. The study found that there is no significant relation between the demographics of the passengers and their choice, preferences and expectations except one that youngsters preferred wi-fi facility in a cab and middle aged expected refreshments in a cab. Top Keywords Personalised Public Transport, Cab Services, Flexibility, Convenience, Acceptance and Popularity of Cab Services. Top |