A Study on Investors Perception and Behaviour Towards Capital Market Dr. Seetha V.*, M.com, M.phil, B.ed, PGDCA, MBA, P.hD., Nithya T.V M.com**, M.phil * Associate professor, Department of Commerce, Sri Ramakrishna College of Arts and Science for Women, Coimbatore ** Assistant Professor, Department of B.com(CA), SNR and Sons College, Coimbatore Online published on 25 October, 2016. Abstract The present study endeavored to throw light on the investor's perception towards capital market. Investing is not a game but a serious subject that can have major impact on investor's future well-being. Normally people do not like to invest their hard earned money in securities and even if they do, they do not participate in the stock trading activity. They may make a onetime investment for long term benefit and do not follow keenly the goings on in the stock market. It is often considered as a gambling and therefore does not appeal to gentlemen in the society. If by chance, any one gets into them, they expect someone else to think for them, act on their behalf and assure them of only gains and not losses. The main objective of the study was to find out the investors perception towards capital market. It is very important for them to know their risk appetite and investment objectives for better decision making. Hence, an attempt is made to analyze the demographic profile and investment behavior of investors and awareness about risk and return of various capital market avenues. Same time the researcher also attempted to study the factors which are considered by an investor when taking investment decisions. Top |