Customer Satisfaction in Response to Select Washing machine Brands – An Empirical Study Hanagandi Rajendraprasad K.1, Assistant Professor, Dr. Melo Filipe R. e2, Associate Professor in Commerce 1KLE Society's IMSR, Hubli. 2St Xavier's College, Mapusa, Goa. (Statistical testing of hypetheses not given for want of space) Abstract Customer satisfaction is the basic tenet of modern concept of marketing. It is the basic philosophy of management, which forces the organization to align its actions with market mandates. Customer satisfaction refers to how satisfied customers are with the products or services they receive from a particular company. The level of satisfaction is unwavering not only by the quality and type of customer experience but also by the customer's expectations. There exists an interaction between the desired consequences and customer satisfaction, customer loyalty and customer retention. Without the customer satisfaction trial it is impossible for any business to protract itself. Achieving the preferred results frequently is a result of customer actions. Any business without a focal point on customer satisfaction is at the clemency of the market. Without loyal customers eventually a competitor will satisfy those desires and customer retention rate will decrease and customer attrition will be at rise. Customer retention is also lucrative; companies will heighten profits by having suitable customer satisfaction plans. Customers who are dissatisfied tell twice as many people about it as those who are happy with a company service. Dissatisfied customers do not necessarily articulate their disgruntlement before they abandon usage of a company products. The washing machine companies like Videocon, Onida are having reasonably good quality of products and also they are competitively priced. The market statistics indicated that the foreign companies like LG, Samsung and Sony are performing much better in numerous markets. The Indian major players like Onida and Videocon are not able to detain much market. This will be the problem area of the research; the studies will be dedicated on issues concerned to customer satisfaction. In depth analysis on various parameters of customer satisfaction for selected washing machine companies will be studied. Top |