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Journal of Commerce & Management Thought
Year : 2010, Volume : 1, Issue : 2
First page : ( 132) Last page : ( 139)
Print ISSN : 0975-623-X.

Development Communication – Some New Trends

Dr. Sanap K. R., Head

Department of Communication Studies, University of Pune, Pune. e-mail: krsanap@hotmail.com

Abstract

The concept of economic development has undergone a change due to recent trends of structural transformation, globalization and human performance as markets. The inclusive and sustainable growth imperatives have raised some issues which further led to set some new trends in Development Communication. The media in general and electronic in particular opened up with good opportunities to work with local people with local talents and skills.

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Key words

Primary poverty, Public investment, Peoples participation, coequal.

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