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Health communication behavior or rural women Kahtoon Jahida, Dayal Rekha Faculty of Home Science, Chandra Shekhar Azad University of Agriculture & Technology, Kanpur Online published on 9 April, 2020. Abstract It is the audience response in the desired direction which decides the success or failure of any communication programme. In the present study the amount of information input of individual respondents was measured with the help qf information input index. It was found that adopted villages (where ICDS programme was running) had more consciousness regarding the health communication and the residents of such villages have changed their attitude towards the health workers to a considerable extent. It was clear from correlation studied that the social factors like education, land holding etc. had great effect on the audience response towards health messages. Top Keywords Communication Behaviour Impact. Top | |
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