Preferred communication sources of IVLP farmers of irrigated and rainfed agro ecosystems: A comparison Kumar Anuj1,*, Chand Ram2, ADG (Agril. Extension), Fulzele R.M.3, Singh Randhir1 1Directorate of Wheat Research, Karnal. 2ICAR, New Delhi. 3National Dairy Research Institute, Karnal. *Email: anujp01@yahoo.com
Abstract The approach of IVLP is to bridge the gap between research, extension and farmers. It ensures access to agricultural technologies generated by the ICAR institutes/SAUs for that matter by the National Agricultural Research System (NARS) of the country to the farming community. The study was carried out at two IVLP centres namely; NDRI, Karnal representing Irrigated Agro eco-system situated in Karnal district of Haryana and IGFRI, Jhansi, representing Rainfed Agro eco-system. Under irrigated agro eco-system all the five villages namely, Gaurgarh, Amargarh (Kala Majra), Sikri, Shekhpura and Gumto of district Karnal were selected for the study. Under rainfed agro eco-system all the adopted villages of IGFRI, Jhansi namely, Algi, Sanora and Garera and their hamlets of district Datia/Shivpuri of MP were selected purposively for the study. Majority (47.33%) of the IVLP farmers had medium extension contact and 32.67 per cent had higher extension contact. It was observed from the results that two-thirds (66%) of the farmers had medium personal localite source use and 21.33 and 12.67 per cent of the farmers were categorized under low and high personal localite source use, respectively. There were 31.33, 40.00 and 28.67 per cent of the IVLP farmers under high, medium and low mass media exposure categories, respectively. Top Key words Institute Village Linkage Programme (IVLP), Technology Assessment and Refinement (TAR), bottom up, NATP, PSR, Agro eco-system. Top |