New paradigm shift of digital marketing in emerging markets: A study of latest trends in digital marketing covering social media Singh M.P.1, Director and Professor, Singh Gajendra2,*, Associate Vice President 1Asia-Pacific Institute of Management, New Delhi, Indiadirectordrmpsingh@gmail.com 2Institute of Clinical Research, New Delhi, India *(Corresponding author) email id: gajendra.singh7285@gmail.com
ABSTRACT The purpose of this article is to explore the usage of digital media as one of the biggest tools in the promotion of social media marketing. In the last few years, the organisations in the emerging markets like India have witnessed an explosive growth in the tactic and process of building quality social and professional networks and further leveraging them for customer retention and achieving the goals of social networking, namely social engagement and social collaboration. Digital media is the most popular social media. It figures out the niche and with proper investment of time and resources via tools and technology provides its customers the best service. It has come out to be one of the biggest tools in promotion of social media. This research paper has primarily focus on the social media strategies adopted by digital media for improving the organisation-customer interfaces, which also serve as a persuasive technology in business. The research finding concluded with latest 42 trends in digital marketing which gives the latest insights of digital marketing. Top Keywords: Digital marketing, Digital trends, Social engagement, Social collaboration. Top |