Year : 2020, Volume : 17, Issue : 1
First page : ( 43) Last page : ( 48)
Print ISSN : 0973-824X. Published online : 2020  03.

CSR and HR: The role of the siamese twins in organisations

Sinha Richa¹, Assistant Professor

¹School of Law, Galgotias University, Gautam Buddha Nagar, Uttar Pradesh, India Email id: richasinha456@gmail.com

Received:  17  ,  2020; Accepted:  25  ,  2020.

ABSTRACT

This article demands HRM to wriggle out of its sequestered status and adopt a more dominating role in the field of CSR. HRM has the necessary connections with the rest of the organisation to manifest itself in the responsibility expected by its Siamese twin-CSR. The core objectives of the article are (1) to understand the concept of CSR (2), to explore the nexus between HR and CSR and (3) to elaborate on the strategic role of HR in embedding CSR in corporate DNA using exhaustive literature survey and secondary data collected from various sources including books, research papers, journals, newspapers, magazines and websites.

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Keywords:

CSR, HRM, DNA, HR and Marketing, Management.

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