Impact of reputation, ownership pattern, quality of service and manpower on overall satisfaction of the customers of Life Insurance Corporation Of India Choudhuri Partha Sarathi1,*, Research Scholar 1Department of Business Administration, The University of Burdwan, West Bengal, India E-mail id: partha.choudhuri@gmail.com
Abstract The overall satisfaction of customers depends upon a number of factors where over times these factors vary culture-wise, situation-wise, nation-wise, sector-wise as well as industry-wise. These factors are not only playing an important role in customers’ mind about the selection of a particular insurance company among all other existing life insurance companies in the present competitive insurance market but also influencing their overall satisfaction with their service providers. As nowadays customer satisfaction has become the ultimate goal to the different service providers, so considering own reputation and ownership, life insurance companies are dedicatedly involved in providing quality of services to their customers in order to satisfy them with the help of their knowledgeable and well-trained manpower. Observing the usage pattern of the life insurance customers, the researcher in this paper tried to examine whether reputation, ownership pattern, quality of services and quality of manpower have any impact on the overall satisfaction of the customers of Life Insurance Corporation of India (LICI) in Burdwan district or not. Top Keywords Insurance, Overall Satisfaction, Ownership Pattern, Quality of Manpower, Quality of Service, Reputation. Top |