Year : 2014, Volume : 14, Issue : 3
First page : ( 216) Last page : ( 227)
Print ISSN : 2231-0649. Online ISSN : 2231-0657.
Article DOI : 10.5958/2231-0657.2014.00524.2

Understanding effectiveness of communication: A case study with reference to Max Hypermarket India Pvt. Ltd.

Ganesh Anjali^1,*, Professor

¹St Joseph Engineering College, Vamanjoor, Mangalore, India

^*Email id: anjaliganeshk@gmail.com

Abstract

Good communication is essential to any group or organisational effectiveness. Many of the problems that occur in an organisation are either the direct result of people failing to communicate or due to the processes that lead to confusion and can cause coordination problem. The communication in most of the organisations is not straightforward. This may be due to different barriers of communication, poor interpersonal relation, or complexity in organisational structure. Thus, the communication turns out to be ineffective. Considering the fact that organisations are becoming competitive and keeping in mind the problems arising out of poor communication in organisation, an empirical study was undertaken to understand the effectiveness of communication at Max Hyper market India Pvt. Ltd. Communication practised at Max Hyper Market Pvt. Ltd. is free flowing as there is daily briefing practised here. The study proposed a communication effectiveness model which proposes important tenets of successful communication. Communication will be accurate and free flowing when it takes into consideration the control of systems, structure, and people. The employees’ roles and responsibilities have to be understood and there should be clear communication present in the organisation.

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Keywords

Communication Effectiveness, Interpersonal Relation, Complexity, Organisational Structure, Systems, Coordination, Optimal performance.

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