Year : 2017, Volume : 17, Issue : 1
First page : ( 80) Last page : ( 87)
Print ISSN : 2231-0649. Online ISSN : 2231-0657.
Article DOI : 10.5958/2231-0657.2017.00008.8

Attribute-based perceptual mapping on Corporate Social Responsibility (CSR): A study on consumer perceptions towards paper industries in odisha

Mishra Subrat P.¹, Director

¹Maharaja Institute of Technology, Bhubaneswar, Odisha, India Email id: subrat.prasanna@gmail.com

Abstract

Corporate social responsibility (CSR) has been established as an imperative tool for sustainable business of Indian Corporates. There is a growing literature on the effect of CSR on corporate reputation. The study of consumers’ perception and positioning of CSR attributes in the minds is the winning strategy for any company in the present competitive scenario. The present article is an attempt to know how consumer perceives CSR attributes of different paper industries. A questionnaire survey among 171 sample respondents was done in different paper industries of Odisha by simple random sampling method. Discriminant analysis has been used to draw perceptual mapping, which shows the position of CSR attributes. This study is an attempt to find out the perception of CSR attributes.

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Keywords

Corporate social responsibility (CSR), Attributes, Sustainability, Business ethics, Values, Perceptual mapping, Discriminant analysis.

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