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TRANS Asian Journal of Marketing & Management Research (TAJMMR) Year 2017, Volume-6, Issue-11 (November) Online ISSN : 2279-0667
Table of contents
The efficacy of high performance work practices (hpwps) in building organizations: a strategic human resource management issueRajkumar Guntuku, Shravan Boini
Public recognition towards social responsibility campaignsPriya Ahuja, Minakshi Thaman
Branding with social media: investigating linkages between social media content, brand awareness, brand image, brand attitude and purchase intentionGursimranjit Singh, Maninder Singh
The impact of a social media marketing on customer based brand equity-a special reference to travel & tourism industry in sri lankaDhanushanthini Ajanthan
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